Advertisements are immersed in the daily life of the human being, becoming natural and frequent. As a consequence, they become so common and repetitive, that it becomes difficult to recognize when product specifications or promotional features are omitted due to various factors such as: emphasizing the most striking, highlighting the positive things and not the negative ones or simply enter through the eyes and not from a rational side. In this way, organizations induce the consumer to generate a purchase preference for certain products, despite the fact that in some cases their benefits do not exceed those of the competition.
